Pentlands client, rbl Brand Agency are thrilled to share their latest work with the Historic Coventry Trust. A brand built on community and heritage their goal was to rebrand the Trust as a more visitor and community-focused organisation.
Originally setup in 2011 to save one of Coventry’s most important buildings, today Historic Coventry Trust has started the largest transfer in Europe of public heritage assets to a charity.
This change of scale prompted a growth in ambition as the Trust looked to become more visitor community and activity focussed, so they asked rbl to help align their brand with this new, wider purpose.
